Marketing Activations Group partnered with South East Region Pepsi for the 2015 Pepsi Funk Fest Tour. This tour featured some of the best R&B and soul artists in the music industry performing at various venues in the South Eastern states. Artist’s including R.Kelly, SWV, Bell Biv Devoe, Erika Badu, and many more.
MAG was in charge of configuring Pepsi’s VIP Hospitality tent. This tent included Pepsi branded chairs, tables, teardrop flags, banners, table clothes, and social media photo opportunities. MAG also orchestrated the social
Onsite management • Branded content production • Data collection • Staffing
Pabst Blue Ribbon came to MAG for assistance in developing an all-encompassing marketing strategy that touched every aspect of its Professional Bull Riders official sponsorship.
MAG’s inventory of activation included on-site management of Pabst’s concourse display; setup and execution of the Pabst Blue Ribbon Party Barn; management of branded content production; and data collection. Consumers were engaged at each event by a tour manager and brand ambassadors with data collection tools such as photo marketing and a sweepstakes program for a trip to the PBR World Finals.
Marketing Activations Group teamed up with Wrangler Jeans in 2010 to spread their brand awareness at PBR events across the country. These activations include a concourse display set up at over 20 locations across the country, rider autograph signings at each event, and on site support provided at each event.
Some of the PBR’s greatest athletes stop by the Wrangler display to interact with fans and show their support. Some of these athletes include J. B. Mauney, Guilherme Marchi, Silvano Alves, and many more. Fans are very appreciative that
In 2016 Marketing Activations Group partnered with Columbus Challenger, LLC to bring professional tennis to Columbus. MAG took on the role of Tournament Director for two Associate of Professional Tennis Players tournaments including the September Columbus Challengers and the November Columbus Futures in 2016 and again in 2017.
As Tournament Director MAG managed facility operations, budgets, securing ball kids, scheduling, payments, transportation to and from the tournament for officials and players, coordinated with the Tournament Supervisor and Head Official and much more.
Marketing Activations Group has teamed with Scholastic Sports Marketing to boost the US Army’s recruiting efforts at high schools all around the country. These events take place at high school sporting events throughout the school year. MAG is in charge of staffing the event, remotely managing the event, and providing post-event recaps to our clients.
MAG assists the recruiting process by making these sporting events official US Army appreciation events as well. Brand ambassadors are on site to generate traffic, assist in gathering leads, taking photos, and also collecting leads for
Trailer transport & maintenance • On-site management • Inventory management • Staffing • Lead generation / data collection • Event Recaps • Social media campaigns • Budget management
Marketing Activations Group is the agency of record for Cooper Tires. MAG executes the sponsorship activation on a national scale of multiple sports in which Cooper Tire is a sponsor of. The mobile tour includes the Road To Indy Presented by Cooper Tires, Championship Off-Road Championship (COR), Goodguys Rod & Custom Association, and 4 Wheel Jamboree Nationals.
The focus of the mobile tour is to create brand awareness through an experience that will
Strategic planning • Graphics coordination • Content gathering • Social media support • Staffing • Onsite management
Marketing Activations Group has teamed up with Billups, a marketing agency based in California, to tackle a gorilla and experiential marketing campaign for Oracle.
The concept of the campaign is to offer conference attendees a one of a kind experience by offering them free rides in Tesla Model X vehicles that are wrapped in Oracle branding that speaks directly to the attendees. Not only are they giving current and potential customers a positive experience, but they are getting them talking! And that
Staffing • Vendor management • On-site management • Creative support • Social media • Event planning • Budget management
Since 2014 MAG has managed a mobile sampling tour in the Southeast Region for Pepsico. This tour has transformed over the years and now has vehicle transits in four mega cities, including Atlanta, Jacksonville, Orlando, and Miami. We are partnered with many college campuses, sports teams, and local retailers to activate at some of their events. We remotely manage teams in all markets as well as travel to select onsite events. We assist with larger events as well and