Marketing Activations Group has teamed with Scholastic Sports Marketing to boost the US Army’s recruiting efforts at high schools all around the country. These events take place at high school sporting events throughout the school year. MAG is in charge of staffing the event, remotely managing the event, and providing post-event recaps to our clients.
MAG assists the recruiting process by making these sporting events official US Army appreciation events as well. Brand ambassadors are on site to generate traffic, assist in gathering leads, taking photos, and also collecting leads for an “enter-to-win” campaign. MAG offers remote support to brand ambassadors and the client during the events.
MAG has been in partnership with Scholastic Sports Marketing since 2014. Other elements included in this activation are a game truck, push up/pull up bar, award presentation, half court shot for a prize, and distribution of Army promotional items. Many brand ambassadors have expressed their appreciation for these events because it gives them a good opportunity to interact with the youth within their community.