MAG’s roster of PBR partnership clientele led Caterpillar to select MAG as its agency of choice to oversee its activation at all Built Ford Tough Series events. Looking to bolster their consumer database for their CAT brand of agriculture and construction-based machines, Caterpillar entrusted MAG with the fulfillment of their objectives which include data collection and management of a concourse display at 30 events across the country. MAG also handles asset management; display setup and strike; and the management and hiring of local staff in
Marketing Activations Group has teamed with Scholastic Sports Marketing to boost the US Army’s recruiting efforts at high schools all around the country. These events take place at high school sporting events throughout the school year. MAG is in charge of staffing the event, remotely managing the event, and providing post-event recaps to our clients.
MAG assists the recruiting process by making these sporting events official US Army appreciation events as well. Brand ambassadors are on site to generate traffic, assist in gathering leads, taking photos, and also collecting leads for
Trailer transport & maintenance • On-site management • Inventory management • Staffing • Lead generation / data collection • Event Recaps • Social media campaigns • Budget management
Marketing Activations Group is the agency of record for Cooper Tires. MAG executes the sponsorship activation on a national scale of multiple sports in which Cooper Tire is a sponsor of. The mobile tour includes the Mazda Road To Indy (MRTI), The Off-Road Championship (TORC), NASCAR, and Supercross.
The focus of the mobile tour is to create brand awareness through an experience that will resonate with consumers well past the event, and during