Trailer transport & maintenance • On-site management • Inventory management • Staffing • Lead generation / data collection • Event Recaps • Social media campaigns • Budget management
Marketing Activations Group is the agency of record for Cooper Tires. MAG executes the sponsorship activation on a national scale of multiple sports in which Cooper Tire is a sponsor of. The mobile tour includes the Mazda Road To Indy (MRTI), The Off-Road Championship (TORC), NASCAR, and Supercross.
The focus of the mobile tour is to create brand awareness through an experience that will resonate with consumers well past the event, and during the next time the consumer is purchasing tires. During events consumers are greeted by brand ambassadors and are asked to complete a survey in exchange for a Cooper Tire branded premium giveaway. In addition, onsite management is there to answer any questions or to provide information on various lines of tires.
MAG supports Cooper Tires in many ways in preparation of their sponsorship activations, including pre-event research and preparation, hiring brand ambassadors, trailer transport, onsite management during activation, execution of a social media campaign, collecting surveys, and more.