MAG’s roster of PBR partnership clientele led Caterpillar to select MAG as its agency of choice to oversee its activation at all Built Ford Tough Series events. Looking to bolster their consumer database for their CAT brand of agriculture and construction-based machines, Caterpillar entrusted MAG with the fulfillment of their objectives which include data collection and management of a concourse display at 30 events across the country. MAG also handles asset management; display setup and strike; and the management and hiring of local staff in each market.
Consumers are engaged at each event and encouraged to sign up for a sweepstakes for CAT equipment as well as a trip to the PBR World Finals in Las Vegas at the end of the season. This program has granted CAT access to a beneficial target market that matches the one specific to their products while boosting local market share and national brand awareness.