Pepsi Funk Fest
Services Provided
Hospitality setup • Sponsorship branding • Stage graphics • Staffing • On-site management • Promotion execution
Description
Marketing Activations Group partnered with South East Region Pepsi for the 2015 Pepsi Funk Fest Tour. This tour featured some of the best R&B and soul artists in the music industry performing at various venues in the South Eastern states. Artist’s including R.Kelly, SWV, Bell Biv Devoe, Erika Badu, and many more.
MAG was in charge of configuring Pepsi’s VIP Hospitality tent. This tent included Pepsi branded chairs, tables, teardrop flags, banners, table clothes, and social media photo opportunities. MAG also orchestrated the social media promotion during the events and secured brand ambassadors for these events. The brand ambassadors would locate fans with Pepsi products and upgrade their seats to VIP. Other MAG responsibilities included helping out at the social media photo opportunity, upkeep of hospitality tent, product restoration, and spreading brand awareness.
MAG also created the graphics for the stage, organized the layout of the hospitality, and handled the live photo stream content for the video board. Anything from sporting events to concerts, MAG has you covered!
