Marketing Activations Group teamed up with Wrangler Jeans in 2010 to spread their brand awareness at PBR events across the country. These activations include a concourse display set up at over 20 locations across the country, rider autograph signings at each event, and on site support provided at each event.
Some of the PBR’s greatest athletes stop by the Wrangler display to interact with fans and show their support. Some of these athletes include J. B. Mauney, Guilherme Marchi, Silvano Alves, and many more. Fans are very appreciative that some of their favorite athletes spend quality time with them before the events at the Wrangler display.
MAG also secures brand ambassadors at pre-determined events. The BA is tasked with generating foot traffic towards the Wrangler display. They also distribute Wrangler premium items to fans in attendance.