Strategic planning • Graphics coordination • Content gathering • Social media support • Staffing • Onsite management
Marketing Activations Group has teamed up with Billups, a marketing agency based in California, to tackle a gorilla and experiential marketing campaign for Oracle.
The concept of the campaign is to offer conference attendees a one of a kind experience by offering them free rides in Tesla Model X vehicles that are wrapped in Oracle branding that speaks directly to the attendees. Not only are they giving current and potential customers a positive experience, but they are getting them talking! And that is what experiential marketing is all about.
MAG supported Billups on multiple aspects of activation, including pre-event research and preparation, coordination of car wrap vendors, hiring brand ambassadors, onsite support during activation, coordination of up to nine vehicles, and more.
Whether you have a ‘crazy’ idea already in mind or need help thinking outside the box, MAG is here to provide you options and information. Reach out today to set the wheels in motion!