Starting in 2012 MAG set out to give Team Cooper Tire a social media presence to compliment their mobile tour and sponsorship activations. The goal was to connect with consumers in a new way while providing updates on Cooper Tire sponsorship, events, athletes and activation.
Over the years MAG has stayed on top of industry trends and grown the @TeamCooperTire Twitter account to an impressive 10.5k followers the the Instagram account to over 12.2k followers. We also design and implement Snapchat filters for events such as SEMA and weekly PBR and Supercross events.
MAG has also created and managed several sweepstakes for Cooper Tires over the years. Whether it is incentivizing MRTI drivers to utilize our hashtag or encouraging Supercross fans to post a photo and tag us we have helped Cooper Tires generate ideas, create guidelines and official rules, developed content and creative assets, managed tracking and delivery of prizes.