Pittsburgh Penguins Fan Fest

Services Provided

Management of operations & logistics • Onsite management • Strategic planning • Consulting with multiple partners • Sponsor management • Vendor management

Description

MAG acted as the Show Operations Manager for the Pittsburgh Penguins 2016 Fan Fest. The event was held in two separate sessions, which were sold out. Fans were able to meet and greet some of their favorite players such as Sydney Crosby, Kris Letang, Marc-Andre Fleury, and many others. Each of the two sessions also featured interviews with Penguins General Manager Jim Rutherford and Head Coach Mike Sullivan. In addition to player appearances, fans had the chance to browse a Hockey Hall of Fame trophy exhibit featuring many of the awards won by the team throughout the years. Numerous photo opportunities, historical displays and multiple kids-themed interactive games were also available.

MAG co-managed the design, construction, and execution of the event, working directly with the team, labor unions, concessions, and audio/visual components, as well as all event sponsors.

MAG co-managed the relationships of over 40 event sponsors, including duties such as development of sponsor kits, activation elements and execution, and managing all transportation to and from the event as well as load-in and load-out work.

MAG worked with the Penguins in securing all pertinent event approvals. The attendance for this event ranged from 4,000 – 5,0000 fans per session.