Pep Boys Mobile Tour

Description

Marketing Activations Group teamed up with Pep Boys to spread their brand awareness at a national scale. The mobile tour consists of more than 30 events including NHRA, and some NCAA College Football and MLB Baseball.

The focus of the mobile tour is to create brand awareness through an experience that will resonate with consumers well past the event, and during the next time the consumer is servicing their vehicle. During events consumers are greeted by brand ambassadors and are asked to complete a survey in exchange for a discount on their next oil change and Pep Boys branded premium giveaway.

MAG supports Pep Boys activations through pre-event research and preparation, hiring brand ambassadors, trailer transport, onsite management during activation, collecting surveys, and more.