Hercules Tire Mobile Tour

Description

Marketing Activations Group teamed up with Hercules Tire in 2019 to spread their brand awareness at a national scale. The mobile tour consists of more than 18 events including World of Outlaws Sprint Cars, 4 Wheel Jamboree Nationals, Ohio Speed Weeks, and Off-Road Expo.

The focus of the mobile tour is to create brand awareness through an experience that will resonate with consumers well past the event, and during the next time the consumer is purchasing tires. During events consumers are greeted by brand ambassadors and are asked to complete a survey, where they are entered in to win a large prize from Hercules Tire. This prize changes year-to-year and has been anywhere from a set of free Hercules Tires to a custom UTV.  Every consumer that completes the survey will also receive Hercules Tire branded premium giveaways. In addition, onsite management is there to answer any questions or to provide information on various lines of tires.

MAG supports Hercules Tires in many ways in preparation of their event activations, including pre-event research and preparation, hiring brand ambassadors, trailer transport, onsite management during activation, collecting surveys, and more.