MAG’s relationship and work with Cooper Tires on the PBR tour led Echo’s marketing team to MAG. Echo engaged MAG to assist them with their on-site activation within in their exhibitor space at the annual Green Industry and Equipment Expo in Louisville, Kentucky. This trade show included 20,000 attendees, 850 exhibitors and a 20-acre outdoor demonstration area.
Echo was in the middle of print and television campaign around the Echo “Yard Troll”. Echo commissioned a mascot costume based on the “Yard Troll” campaign. The challenge of the costume was that it required an actor that was shorter than 4’ tall. Echo wanted to incorporate the “Yard Troll” mascot into their exhibitor space to generate buzz on the convention floor, increase traffic to their exhibitor space, and drive participation in their hashtag program.
MAG staffed the “Yard Troll” costume and provided an on-site manager to manage his movements and work directly with the client within their exhibitor space. MAG staffed the “Yard Troll” on the trade show floor and the outside equipment demonstration area for 20 hours over three days. Echo saw increase in traffic to their booth, the “Yard Troll” was used on magazine cover of Landscape Management at the event, and increased social media traffic across Twitter, Instragram and Facebook with over 40,000 impressions across those platforms.